*I received an ARC of this book through NetGalley in exchange for an honest review*
The book Online Marketing for Busy Authors by Fauzia Burke, a leader in online book marketing and consultant for authors, explores essential aspects of marketing such as personal branding, reader profiles, goals, and much more. It offers a plethora of resources, exercises and integrated worksheets.
Fauzia Burke really does the job she set out to do in this short yet immensely helpful book. Since there are several good points to it and very few negative points, I’ll start with the latter: it is indeed too short. That’s it. I loved it so much I craved for more information, examples, explanations, and resources! I was satisfied with the book when I reached the end yet disappointed because I wanted to dive even more in Miss Burke’s experience.
As for the good points, prepare to be overwhelmed (no, really, this book is fantastic for authors like me who have no idea how to market their books!). In the first pages, the author makes it clear what to expect from her book and what its structure is (three sections in order to make the best gradual use of it – a step-by-step approach). I must admit what I loved most about this book is how straightforward it is: Miss Burke’s tone is friendly yet she doesn’t kick around the bush. She gives precise and direct information with just enough detail so as not to bore the reader. Plus, the information shared by the author is highly relevant to the field and does exactly what the title of the book implies. In other words, it makes you think about YOUR own online marketing strategy and find guided solutions for you. Her examples are clear and easy to understand.
This book also includes worksheets, advice, and quotes, which are all useful and well thought to help us. There’s even space for the exercises in her book – it’s close to being interactive! It really feels like the author, Miss Burke, truly wants to help us, starting from the basics and expanding on that newly learned knowledge. Her vocabulary is inspiring and diverse; it is also laced with kindness and even sometimes a pinch of humor. Thus, the writing is quite enjoyable and conveys the intended messages. Do you want to know another fabulous point about this book? It is free of typos and mistakes of any kind! That impressed me, I must say. It made my reading flow like a river (now, don’t you just like my failed attempt at poetry here?).
Miss Burke is always professional! Her twenty years of experience really show in all the information she gives us and how she does it too. She covers a wide range of topics and gives in-depth but short explanations throughout the book. Not only does she tackle what we can get out of each marketing effort, but also the why, which professionals rarely do. There are constant reminders of your goals and marketing strategy in every chapter so you don’t lose your focus. The author also provides tips on how to best use social media and certain platforms, which she deems the best in terms of online marketing.
Her views and guidance on the different marketing efforts are realistic. Miss Burke also makes use of good questions that prepare you and make you think about your own strategy. There are also lists of things to do that cover the steps you need to go through in order to succeed at that particular marketing effort. This book demystifies marketing for authors. It makes me feel more confident about my own online marketing strategy, which I’ll now tweak a bit thanks to Miss Burke! One of the best things about Online Marketing for Busy Authors is the tools (a.k.a websites) it gives us to learn more about our niche and potential bloggers, customers. It also provides the tools for us to find help, tips, and ideas. Lastly, Miss Burke does a recap of everything learned at the end of her book, which is a useful refresher training!
Fauzia Burke, the author of Online Marketing for Busy Authors, hit the bull’s eye with her book. In my opinion, she covers all the essential points and makes it interesting, even for a marketing newbie like me. Because I found it very helpful and true to its blurb and title (and also her own experience as a leader in online book marketing), I give it a rating of 5 out of 5. There were no major bad points, only the fact that I wished her book was longer so I could learn about marketing even more. This book is perfect for fans of Joanna Penn and James Scott Bell for it gives practical tips to achieve your own online marketing with no nonsense explanations of how to do so, a particular manner that reminds me of those two great authors. If you’re an author or an aspiring one who’s lost in all the marketing you need to do, Fauzia Burke’s Online Marketing for Busy Authors simply must be on your shelf. I have the conviction it will make you even like online marketing, just as it did with me.
If you want to learn more about Fauzia Burke and her online book marketing company, you can do so here.